TYPE OF DIGITAL MARKETING

 1)Search Engine Optimization (SEO) 
 2)Search Engine Marketing and Pay-Per-Click Advertising
 3)Social Media Marketing
 4)Content Marketing
 5)E mail Marketing

Digital marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium

What is inbound link?

Link of your own website on other website or webpage .

What is outbound link? 

Link to other website from your website. 
What is website? 
A website or web site is a collection of related network web resources, such as web pages, 
multimedia content, which are typically identified with a common domain name, and 
published on at least one web server 

What is offpage SEO? 

Offpage SEO is a SEO process of promoting the website on other websites to gain ranking 
improvement in search engines, traffic, inbound links, popularity, branding etc

How to check code of a online webpage? 

How to check code of a online webpage? 
You can view source code of a webpage by pressing CTRL and U simultaneously while 
viewing a webpage in the browser. Then use CTRL and F simultaneously to search for a html 
code. 

Meta keywords

Meta keywords are html meta tag where you can enter few of your targeted keywords for
the page. Search engines do not use these as a ranking factor.
e.g. <META name="KEYWORDS" content="calcined alumina, aluminum oxide, organoclay
gellant, graphite powder, calcium carbonate in India ">

Meta description

Meta description is a html meta tag to be entered in the section of the webpage. It can be 
of around 166 characters. Make meaningful sentence containing keywords for the meta 
description. 
e.g. <META name="DESCRIPTION" content="We are dealer of calcined alumina, aluminium 
oxide, organoclay gallant and graphite powder in India ">

Onpage SEO


Onpage SEO is the changes we make on the website for the SEO purpose.

The search engine result page (SERP)

The search engine result page (SERP) for any keyword/query displays list of websites,
where each entry of the list consists of title, url and meta description (or a piece of content
sometimes).

What is keyword density? 

Keyword density is how many times a keyword appears in a article/content .e.g. if a 
keyword appears 3 times in 100 word article then its density is 3%

What is Search Engine Optimization (SEO)

What is a keyword? 

The search term/query we enter into the search engine for searching something is called a 
keyword. 



Different keywords have different monthly search volume and competition.